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Media advisory,
Thursday, December 7, 2017, 9:30 p.m.,
Yonge Street, south of 401,
MADD Toronto joins police for festive RIDE

Broadcast time: 16:08
Thursday, December 7, 2017

Traffic Services

MADD Toronto, Toronto Police Service, Ontario Provincial Police, CN Police Service and MPP Soo Wong join forces to promote the importance of safe and sober driving for a special RIDE event this holiday season.

Impaired driving is a deadly and persistent problem in Canada. On average, four Canadians are killed and 175 are injured in impairment-related crashes every day. These deaths and injuries are entirely preventable.

RIDE, or Reduce Impaired Driving Everywhere , is a sobriety checkpoint program used by police throughout Ontario. Originally started in 1977 as Reduce Impaired Driving in Etobicoke, the program was soon expanded across the province as a way of removing impaired drivers from Ontario roads and deterring people from driving while impaired. The roadside spot checks are held year-round, with increased frequency during the holiday season and over long weekends.

"We are proud to have this opportunity to join the Toronto Police Service, the Ontario Provincial Police, CN Police Service and MPP Soo Wong during this holiday RIDE campaign," said Everilda Ratnakumar, President of MADD Toronto chapter. "This is an opportunity for us to support the police in their efforts to talk to motorists, give them some of our awareness materials, red ribbons and generally reinforce the message about safe and sober driving this holiday season.

MADD Canada's 30th annual Project Red Ribbon campaign runs from November 1, 2017 to January 2, 2018. With plenty of parties and celebrations taking place over the holiday season, and many people travelling to see family and friends, the risk of impaired driving his high. The red ribbon is a symbol of the wearer's commitment to sober driving and a tribute to the thousands of Canadians who are killed or injured in impairment-related crashes each year.

For more information, please see the Project Red Ribbon page on the MADD Canada web site at

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Constable David Hopkinson, Corporate Communications, for Constable Clint Stibbe, Traffic Services