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Operation Impact – Drive to Save Lives,
Friday, October 5, 2018 to Monday, October 8, 2018

Broadcast time: 05:00
Friday, October 5, 2018

Traffic Services

Today marks the beginning of Operation Impact 2018, a national public awareness campaign aimed at making Canada's roads the safest in the world. The Toronto Police Service will be participating along with other enforcement agencies across the country with a goal to increase public compliance with safe driving measures in order to save lives and reduce injuries on our roads.

Educating the public in safe driving practices is a priority. The focus will be on behaviours that put drivers, passengers and other vulnerable road users most at risk: impaired driving, lack of seat belt use, aggressive driving, and distracted driving. Too many people are being killed or seriously injured (KSI) on our roads and these factors contribute to the severity of injury.

It is not a coincidence that the timing of this campaign to achieve safer streets and highways takes place during this long weekend. More people are traveling and collisions are therefore more frequent.

Our message is clear, drivers have the ability to make the roads safer for all road users by driving sober, ensuring seat belts are used, reducing speeds, eliminating distractions and considering others before yourself.

To learn more information about Operation Impact 2018 – Drive to Save Lives follow #OperationImpact.

For more information on the City of Toronto – Vision Zero Road Safety Plan click here.

For more news, visit

Constable Jenifferjit Sidhu, Corporate Communications, for Sergeant Brett Moore, Traffic Services for Superintendent Scott Baptist, Traffic Services