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Media advisory,
Tuesday, November 6, 2018, 11 a.m.,
Headquarters, main lobby,
MADD Toronto launches 2018 Project Red Ribbon Campaign

Broadcast time: 05:00
Tuesday, November 6, 2018

Corporate Communications

The Toronto Chapter of MADD Canada has invited officials from Toronto’s Police, Fire and Paramedic services, the Ontario Provincial Police, the Ontario Government, and Allstate Insurance Company of Canada (Project Red Ribbon title sponsor) to join them for the local launch of Project Red Ribbon 2018.

Guest speakers include:

- Chief Mark Saunders (Toronto Police Service),
- Deputy Minister Mario Di Tommaso (Community Safety and Correctional Services),
- MPP Kinga Surma (Parliamentary Assistant to the Minister of Transportation),
- Jordan McCool-Morin (Victim Perspective Speaker),
- Superintendent Tony Cristilli (Ontario Provincial Police),
- Deputy Chief Tony Bavota (Toronto Fire Services),
- A/Chief Gord McEachen (Toronto Paramedic Services)

This year marks the 31st anniversary of MADD Canada’s iconic red ribbon, which symbolizes the innocent victims and survivors of impaired driving, and the importance of always driving sober. The campaign runs from November 1, 2018, to January 7, 2019, a time when impaired driving is of heightened concern due to holiday parties and events.

MEDIA NOTE: Following the 60 minute program, MADD Toronto Board members and guest speakers will be available for photos and interviews.

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Constable Allyson Douglas-Cook, Corporate Communications