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Focus on Vulnerable Road Users,
Safety for Pedestrians Campaign,
Monday, March 11, 2019 to Sunday, March 17, 2019



Broadcast time: 04:00
Monday, March 11, 2019

Traffic Services
416-808-1900


Toronto's Vision Zero Road Safety Plan acknowledges that collisions are inevitable but that killed and seriously injured (KSI) collisions are preventable and unacceptable. Zero injuries and deaths on our roads is the number that we all should be working towards. Too often a vulnerable road user is involved.

Starting on Monday, March 11, 2019, the Toronto Police Service will deliver a week-long zero tolerance enforcement and community engagement campaign that will focus on the "Big 4" driver behaviours that are known to cause injuries to people who walk on our roads. Speeding, driving while distracted, driving while impaired and driving aggressively are main factors that cause collisions and will be the target of police enforcement.

Just as important during this campaign will be connecting with our communities and our various road users. We will rely on our partners in the media and on social media to help share and deliver information about this campaign.

Why are we focused on vulnerable road users? In 2018, 41 people who were walking on our roads were killed in a collision with a vehicle. Over half of these people were 55-years-old or older.

The Toronto Police Service and its members are committed to improving road safety, supporting victims and families of traffic crimes and to Toronto’s Vision Zero Road Safety Plan.

Media Traffic Sergeant Brett Moore and Sergeant Alexander Crews will be available on the following days:

- Monday, March 11, 2019, at 6:30 a.m., at Traffic Services located at 9 Hanna Avenue they will be available to explain the details of the campaign

- Wednesday, March 13, 2019, at 7 a.m., at University Street and Front Street they will be available to discuss the misconceptions of countdown timers and to discuss the Vision Zero initiatives

- Thursday, March 14, 2019, at 7 a.m., the media officers will be available alongside Switzer-Carty Transportation and Vikki Manning the Director of Safety and Training at 9 Hanna Avenue for a joint collaboration with Toronto School Bus contractors to discuss little pedestrians

- Saturday, March 16, 2019, at 10 p.m., at a location to be determined they will be available to discuss R.I.D.E. and the hazards of impaired drivers and pedestrians on our roads


Media Traffic Sergeant Brett Moore may be contacted at via email at Brett.Moore@torontopolice.on.ca, or 416-808-1920 and Sergeant Alexander Crews at Alexander.Crews@torontopolice.on.ca or 416-808-1908.


For more news, visit TPSnews.ca.



Sergeant Brett Moore, Traffic Services, for Superintendent Scott Baptist, Traffic Services