News Release header

Pedestrian Safety Campaign,
Focused on Vulnerable Road Users

Broadcast time: 19:00
Date: Friday, October 30, 2020
Unit: Traffic Services
Phone: 416-808-1900

It’s daylight savings time (DST) and as the clocks go back on Sunday, November 1, 2020, there will be fewer daylight hours resulting in reduced visibility for all road users. Historically there has been a 30% increase in pedestrian-involved collisions during the weeks surrounding the DST time change.

The Toronto Police Service is launching a pedestrian safety campaign, ‘FOCUSED on Vulnerable Road Users’, commencing Monday, November 2, 2020, and concluding on Sunday, November 8, 2020. The focus will be on “The Big 4” driver behaviours known to cause injuries to people who walk on our roads; aggressive driving, distracted driving, impaired driving and speeding.

Year to date, 15 pedestrians have died on Toronto's roads and 67% of these victims were 55 years or older. Many of these pedestrian deaths happened on arterial roads which are wide, multi-lane streets that carry high volumes of traffic.

Equally important during any traffic campaign, is to create conversations about road safety in our communities. Traffic Services will be creating opportunities through social media to discuss the daily risks taken each day by road users.

From 2018 to 2020 YTD, 46% of pedestrian fatalities involved mid-block crossings. Similarly 46% of fatalities were as a result of vehicles turning at intersections.

When visibility is reduced for all road users, motorists are asked to follow the following safety tips:

• Give yourself extra time to get to your destination
• Drive within the speed limit and adjust according to the conditions
• Expect the unexpected, use extra caution when turning in signalized intersections
• Be sure your vehicle is in good working order and drive with your full lighting system on

Toronto’s Vision Zero Road Safety Plan acknowledges that collisions are inevitable but that killed and seriously injured (KSI) collisions are preventable and unacceptable. Zero injuries and deaths on our roads is the number that we all should be working towards.

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Sergeant Jason Kraft, Traffic Services, for Superintendent Scott Baptist, Traffic Services